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About Sparkle
A little more magic in the moments that matter
I’m a dad of two young boys, and I’ve seen how real their favorite characters can feel at this age.
One month it’s pirates. Then police officers. Then superheroes.
For a while, these characters become a huge part of their little world. They inspire how kids play, what they imagine, what makes them laugh — and sometimes even what helps them feel brave.
That’s why I created Sparkle.
It started with my own kids
I wanted to see what would happen if the characters my boys loved could suddenly step into their world.
Not just with a generic message, but knowing their name, knowing what was happening in their life, and having something meaningful to say just to them.
A birthday wish.
A pep talk before something difficult.
Praise for learning to ride a bike, swim, get dressed on their own, or do something they had worked hard for.
A silly joke.
A big surprise.
Seeing how much those little moments meant to them made me realize this could be something other parents would want to create for their children too.
More than a personalized video
Sparkle is built around a simple idea:
The right words can feel even more powerful when they come from someone a child already loves.
Their favorite character can make a birthday feel more magical, help them find courage before a challenging moment, make them feel seen and proud of something they achieved, or simply make them laugh.
And because parents already have enough to do, creating that moment should be easy.
Pick a character, choose the occasion, add a few details, and Sparkle creates a personalized animated video in minutes.
Made for childhood
Childhood changes incredibly fast.
The pirate obsession disappears.
The superhero phase passes.
The things that once felt completely magical eventually become memories.
Sparkle exists to make a little more of that magic while it lasts.
Because childhood goes fast. Some moments deserve a little magic.